Sue Andrews to promote A Killing in the Keys on Manhattan billboard this holiday season

Mystery author Sue Andrews will feature her novel A Killing in the Keys on a Manhattan billboard beginning in November 2026 and running through New Year's Eve. The holiday campaign is meant to reach heavy foot traffic in New York City and boost awareness for the independent author’s latest release.

Why it matters: - The Manhattan placement gives Sue Andrews a high-visibility platform during one of the busiest shopping and tourism periods of the year. - The campaign is meant to introduce A Killing in the Keys to new readers and expand awareness beyond Andrews' existing audience. - The push also underscores how independent authors are using large-format advertising to compete for attention in a crowded book market.

What happened: - Sue Andrews' novel A Killing in the Keys will appear on a Manhattan billboard starting in November 2026. - The ad run will continue through the New Year's Eve celebrations. - The campaign is timed for Thanksgiving, the holiday shopping season and the year-end festivities in New York City. - Andrews said the Manhattan feature is an "incredible opportunity" and hopes it inspires new readers to discover the book.

The details: - A Killing in the Keys follows retired charter boat captain Wade Nevlin. - The story begins with Nevlin's quiet life in Key West changing after a chance meeting with a mysterious woman. - The encounter pulls Nevlin into a murder investigation. - The novel blends suspense, intrigue and twists against the Florida Keys backdrop. - The billboard campaign is described as a milestone in Andrews' publishing journey. - The effort is framed as part of Andrews' push to reach readers through innovative marketing. - Andrews is an author of mystery and suspense novels centered on investigations and character-driven storytelling. - Her latest release continues that focus on page-turning mysteries.

Between the lines: - Manhattan is among the most competitive advertising environments in the U.S., so a holiday billboard suggests Andrews is aiming for broad consumer exposure rather than a narrow genre audience. - The timing aligns the book promotion with peak attention in New York City, when visitors and residents are concentrated in transit corridors and retail areas.

What's next: - The billboard campaign begins in November 2026 and runs through New Year's Eve. - Andrews is using the holiday visibility push to drive continued interest in A Killing in the Keys. - The campaign may serve as a template for more large-scale promotion of independent books if it draws new readers.

The bottom line: - A Killing in the Keys is getting a prime holiday-season showcase in Manhattan, with Sue Andrews betting that high-traffic exposure will translate into new readers.